There’s a bit of a celebration going on down at Wyke Farms this morning, following their win at the World Dairy Innovation Awards last night. The Somerset-based company were announced winners of the ‘Best Brand Marketing or Activation’, praised for its #Free Cheese Friday social media campaign – the first patented hashtag in the UK, as well as communication of its ‘100% Green’ campaign.
Wyke Farms’ TV advert ‘Ode To The Cow’ caught the attention of the judges at the Foodbev.com awards. Made by Ridley Scott’s commercial production company RSA films, the ad conveys the company’s unique brand vales of provenance, passion for the countryside and family farming in Somerset. It focuses on Wyke’s love of nature and champion the biggest contributor at Wyke Farms: the cow! Launched nationally last September on ITV, the high impact 30-second spot reached 59 million viewers in total.
“We are so proud to have been announced as the winners of the best brand marketing category; the recognition reflects our team efforts across traditional TV advertising, our first of it’s kind Social Media campaigns and our ground breaking 100% green commitments. We are delighted!” Said Jennifer Gray, Marketing Manager at Wyke Farms
Wyke Farms has been producing its award-winning cheddar for over a century and has grown to become the largest family-owned cheese maker in Britain selling over 14,000 tonnes annually. The company have achieved substantial growth year on year by staying true to the traditional values behind the brand and have become the fastest growing cheddar brand in the UK.
Wyke Farms has 150 years of family farming experience. Wyke Farms’ cheese and butter is made with the milk from their cows grazing the lush pastures of the Mendip Hills in the centre of the Cheddar making region in Somerset.