Robert Dyas introduces digital breathalyzers to support Christmas drink-drive campaign


Robert Dyas has introduced the sale of morning after digital breath testing devices as part of their Christmas offer to customers to encourage a better understanding of alcohol use and road safety awareness.

Joining the seasonal drink-drive campaign, the modern day home and garden retail brand has collaborated with the UK’s leading supplier of breathalyzers, AlcoDigital, to offer customers their pocket-sized AL2500 Morning After Breathalyzer throughout the festive period.

The slim line, hand-held breathalyzer retails at £39.99 and features semi-conductor gas sensor technology providing users with digital on-screen results in 15 seconds.The drink-drive legal limits are currently set at 0.05% Blood Alcohol Content (BAC) for Scotland and 0.08% BAC for the rest of the UK.

Statistics show that on average 3,000 people are killed or seriously injured each year in drink-drive collisions accounting for 16% of all road deaths in Britain1 and 20% of the UK’s drink-driving convictions are a result of ‘morning after’ breath tests.2

Suzannah Robin, alcohol safety expert and Sales & Training Director at AlcoDigital, commented:

“How quickly our body processes alcohol varies from person to person and many people who have been drinking alcohol during the evening may not be legal to drive the following morning.We are three times more likely to suffer an incident after even just one drink versus being sober so the only safe level when driving is zero.Testing yourself with a digital device like the

AlcoDigital AL2500 will provide you with accurate results and the peace of mind that you are fit to drive, which will help to keep our roads safer for everyone.”

A spokesperson for Robert Dyas added:

“We are delighted to be supporting the Christmas drink-drive awareness campaign by offering our customers the chance to purchase digital breathalyzers.The product is perfect for checking yourself the morning after a Christmas party or social gathering if you have been drinking and will enable you to make a safe and informed decision before you get behind the wheel of a vehicle.”

The AlcoDigital AL2500 Morning After Breathalyzer is available to purchase from the Robert Dyas 2015 Christmas catalogue, which can be picked up for free in all Robert Dyas stores, or online at

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