The new Lamborghini Urus: The World’s First Super Sport Utility Vehicle

This evening, Automobili Lamborghini launched its third model the Lamborghini Urus, the first Super Sport Utility Vehicle (SSUV), and created a new niche in the luxury segment with bench-marking power, performance and driving dynamics, unparalleled design, luxury and daily usability.

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“The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV. The Urus elevates the SUV to a level not previously possible, the Super SUV. It is a true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments,” says Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer