Triumph UK – World Mental Health Day

Triumph UK has partnered with urban biker headgear firm, Hedon, and men’s health charity Movember on World Mental Health Day to encourage and promote further awareness of men’s mental health education.

Globally, a man dies by suicide every minute. In the UK, suicide is the leading cause of death between men aged 15-49. For every suicide, there are over 20 attempts and, alarmingly, three out of four suicides in Britain are men.


This campaign aims to get bikers to become more self-aware about their own mental health by checking in with friends, family and the community and to ensure that men know how to recognise the signs of distress and take action. By encouraging men to talk about feelings and thoughts openly and without reservations, the aim is to prevent suicide.


In 2011, Hedon was founded with a mission to rethink the urban rider’s protective headgear. Bold, refined and nostalgic with comfort as a driving point above all else, Hedon is a necessary accessory for the discerning rider. Hedon prides itself on its fine blend of the old and the new, forged using traditional craftsmanship along with modern technology.


Reginald Flint, Founder and CEO of Hedon said: “When riding a motorcycle, protective wear is essential, especially for your head which encases a vital organ. It is as imperative to care for this extremely complex, beautiful organ and mind, both on and off the bike, and that comes in the form of good mental health.”


Movember is the leading global charity changing the face of men’s health. Since 2003, Movember has funded more than 1,250 men’s health projects around the world, challenging the status quo, shaking up men’s health research and transforming the way health services reach and support men.


Movember’s ambition is to have ALL men feeling mentally healthy and taking appropriate action during tough times, backed and understood by their friends, family and community. This ambition is vitally important because this is arguably the biggest health issue impacting men today.


Remember ALEC – developed by the R U OK? campaign.

A – Ask the question

L – Listen, without judgement or distractions

E – Encourage action

C – Check-in